As hundreds of thousands of people descend on Toronto over the next two weeks for the Taylor Swift Eras Tour concert series, Score Promotions has been busy in the background designing and producing Taylor Swift inspired merchandise for three events being held in Toronto and Vancouver.
Key Considerations
Everything being produced needed to be 'inspired by' and capture the essence of Taylor Swift, without using any trademarks. Our Programs Team and Graphic Design Team worked together efficiently, as they only had two weeks between ideation and creation. The client wanted these items to have a playful and fun feel and be packaged together in a series.
Selection of Merchandise
We collaborated closely with our client to understand their vision and provide a selection of items designed to make a lasting impression. Our in-house Graphic Design Team came up with an extensive line of products to present to the client, from packs of playing cards to Christmas tree ornaments. In the end these three products were selected and produced:
Bag: The bag pattern was a huge hit right from the start, with designs that portray Taylor's notable country-to-pop career, as well as her love for her cats. We chose a small zipper bag as a versatile piece that can be used as an every-day purse, adding a touch of Taylor Swift to your outfit. It is also the perfect size to use as a travel make-up bag to bring wherever you are getting ready for the Eras Tour.
Key chain: This key chain was designed with the iconic Taylor Swift imagery from the zipper bag, adding a charm of the infamous friendship bracelet that all Swifties know and love. A keychain provides a simple, effective way for brands to remain a small but constant presence in their audience's daily lives. This piece can be added to your keys, bag, or even your belt loop to add a fun element to your Eras Tour outfit.
Enamel Pins: Following the same theme and imagery of the bag and keychain, images were picked from the bag pattern, adding a guitar as the fourth pin. With their affordability, versatility and long-lasting visibility, enamel pins will always be a trendy choice for merchandise. These pins are perfect to add to your favourite jean jacket to show your love for Taylor Swift.
Visit our Tik Tok to see how we used this new Taylor Swift merchandise to celebrate the Era's Tour.
Distribution
These items will be sold retail at three upcoming Taylor Swift events in Toronto and Vancouver, which are confirmed to host thousands of people.
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