5 Tips for Writing a Killer Press Release


A press release is an essential element of every public relations strategy. They are used to inform its viewer about what’s new in the organization, such as; product launches, events, partnerships or any other news that needs to be shared with the world. Although the concept is pretty simple, getting it right certainly is not.

Here are our top 5 recommendations for writing a killer press release:


How Taylor Swift Proved Customer Loyalty is King


With the ever-decreasing consumer trust in the market, it is becoming increasingly difficult and expensive for new brands to build & maintain customer loyalty, especially, within the millennial generation (those born in 1980-2000). Yet, many prominent brands keep getting it wrong, time and time again.

One great example of a failed customer experience, that was salvaged by unconditional loyalty; ITunes had accidentally released a song by Taylor called “Track 3” which consisted of 8 seconds of static noise for $1.29, which was download by her millions of devoted fans without even listening to it and the song climbed the ladder to become the number one song on ITunes in October 2014. More importantly, Taylor Swift received little-to-no criticism for this accident.


Things You Didn’t Know About Laser Engraving


Laser Engraving is one of the most popular and widely used methods of decoration in the promotional merchandise industry.  It’s also one of the most mysterious, responsible for a lot of misconceptions about how it works and what it does.  As a former laser operator with nine years of experience under my belt, I’m here to clear the air about the laser engraving process.  It’s a lot more straightforward than you might think!


Prepare for the Outdoors with Branded Merchandise

branded merchandise

The summer season is now in full swing, and that means that thousands of families across the country will be partaking in camping, fishing and other outdoor activities. Whether you’ve decided to stay at the cottage or rough it in the wilderness, we’ve got some great branded merchandise that are cool, functional, and might just strike up a conversation or two!


Explaining the Setup Charges for your Promotional Products



Sometimes we get questions about the mysterious “Setup Charges” appearing on a client’s invoice, which is especially true for first-time buyers who are less familiar with the promotional product industry practices. We put together this quick guide for our buyers so they may understand the principle behind a setup charge.


Quench Your Thirst with Foldable Custom Water Bottles


A few weeks ago, we showed you some of our best water bottles for the summer season that will help you in staying hydrated. Now we’re taking it a step further by showcasing some of our collapsible water bottles that are big on convenience! It’s never been easier to take your drink with you on the go, and find a place to pack your bottle once you’re done.


Celebrate Canada Day with SWAG [Infographic]

It’s time to gear up, because Canada Day is fast approaching. The upcoming holiday calls for dusting off old white and red flags, and giving patriotic water bottles a good clean.

The infographic below illustrates some popular promotional products that are used most favourably by Canadians.


Strong, Proud and Free!


Pan Am Games Off To A Shaky Start Due To Faulty SWAG


Why ‘Cheap Is Expensive’ Needs To Be Your New Mantra

As the world’s third largest international multi-sport gaming event, the Pan Am Games have been hosted in multiple countries throughout the Americas. This year, Toronto becomes the proud city host of the 2015 Pan Am and Parapan Am Games.

Recently, an article from Metro News Canada reported that a trickle of complaints have led to a flood of new water bottles for Pan Am Games volunteers.


Build Your Next Marketing Campaign With Personalized Keychains

personalized keychains

Keychains are a popular promotional item, but not for the reasons you might think! When you give the gift of a personalized keychain with your logo and company info, you’re giving an item that uses subtlety to attract new business. They’re humble little items that are never too far from the owner’s view, and they serve as a great reminder of just how memorable your business really is!