Gifting is an art. Choosing the right gift will allow you to grab the mindshare of your clients. With the holiday season fast approaching, it is important to choose the right gifts for your clients. This will not only help in attracting their attention but also make you stand apart from the competitors.
Not paying enough attention to your choice of gifts will ruin your reputation. Your gift should be thoughtful and must portray your relation with the client.
Generic is the wrong choice while gifting. Sending generic gifts such as pens, candles, etc. will lower your brand value as the clients do not need them. Rather you should invest time to choose personalized gifts that instantly make a connection with the client and shows them that you care.
Before we know about the top 5 gifting choices, let us discuss some tips to choose the right gifts. Here are some tips that will help you choose the right client gifts that compel your clients, partners, prospective clients to remember your brand.
The first rule for effective gifting is to personalize. Always send personalized gifts that are useful to the client or add value to their collection. For example, if your client is a fitness enthusiast, you can gift a personal fitness kit from our fitness collection. Customized gifts help to create an instant connect with the client, stay on top of their mind and compel them to think of you whenever they use the gift or look at it. This will help you to improve your brand recall value and increase your revenue. Sending customized gifts will let the client know that you have invested time to learn about them and made the right choice of gift to suit their personality.
- Make a Budget
The gift should be proportional to the business the client’s company offers to you. Overdoing a gifting budget can be a disaster. For example, if your client gives you a business of $1000 in a year, choose a gift that is proportional to the business. The gift should not be too insignificant nor be too magnanimous. You can order client gifts from our extensive range of products in different price brackets. You can also benefit from our promotional offers and keep your gifting budget in check.
- Choose Important Occasions for Gifting
It is not necessary to gift your clients only during the holiday season. You can choose other important dates such as birthdays, anniversaries, festivals and other important days of significance to the client. By choosing other dates apart from the holidays, you can stand apart from the competitors and occupy the mindshare of your clients. Send branded gifts decorative items etc. as tokens of appreciation to the client throughout the year. Your clients will not only appreciate the gesture but also remember you whenever the need arises. Moreover, you can avoid being one among the crowd during the holiday season. For example, you can send a gift on the birthday of the client or on the date of his association with your company and so on.
- Packing is Important Too
Gifting is not just about choosing the right gift article; it also includes the way you present it. You should choose the right packing material that complements the gift inside. There are many options when it comes to gift packing materials such as baskets for gifts, different types of gift bags and other packing materials. Our graphic designers and printers use state-of-the-art technology to design and print your brand name and logo on the gift products.
- Think from the Receiver’s Side
The right way to ensure that you choose the right gift is to put yourself in the receiver’s shoes. Think that you are one of the receivers of the gift and assess your reaction to the gift. Will you like the gift or feel it is too generic and boring? Would you use the gift or pass it to others? Does the gift remind you of the person or company sending it? Answering these questions will make the process of selecting the gift easier. Do not select gifts that you do not like, in the first place.
- Choose Gifts According to The Theme
While choosing gifts, it is important to keep the theme of the occasion in mind. For example, if you are giving gifts during a corporate event, choose gifts that match the theme of the event. On the other hand, if you are gifting to improve your brand awareness and recall value, choose gifts that convey the motto of your company or persuade the clients to use your products.
- Consider Cultural Differences
When you are buying gifts for clients based in other countries or regions, it is advisable to educate yourself about the gifting culture of that country. For example, you should not wrap gifts in white while gifting your Chinese clients because white is associated with death in China. Choose gifts that go well with the gifting traditions of your client’s country.
- Never Buy Gifts from Unknown Sources
Always choose a credible source to buy your corporate gifts. Your corporate gift is an important aspect that affects your brand value. You must choose high-quality products that are functional as well as economical. Choose reputed companies like Score promotions that offer a wide range of gift products at unbelievable prices. We also have promotional offers and discounts for bulk purchases.
Now that we know how to make gifts special and interesting let us have a look at the top 5 gifting choices that will help you stay at the top of your client’s mind.
- Health and Fitness Equipment
Impress your health-conscious clients by gifting personalized health and fitness equipment. You can choose anything from stress relievers in different shapes, fitness equipment, first-aid kits, pedometers, etc. If you want your clients to remember you during their leisure time or my time, choosing fitness equipment is the right choice. They will think of you whenever they use fitness equipment. It also helps you to portray the message that you care about their health. We offer a wide variety of health and fitness products across different budget brackets to suit your company’s gifting budget. Our range of health and fitness products are of high quality and from trusted brands.
- Golf and Sports Equipment
Golf and sports equipment are the right choices of the gift, to strike a chord with sports enthusiast clients. You can choose golf bags, golf balls, wristbands, umbrellas, Lanyards, chairs, Umbrellas, wristbands and megaphones. Gifting golf accessories and sports equipment with your brand name will add to the collection of the clients and compel them to think of your brand whenever they see it. Moreover, it helps you to differentiate your brand from competitors as it is a unique choice for gifting.
- Bags and Totes
Bags that carry your brand logo or brand name are an excellent gifting choice for your clients across different demographics — shopping totes, conference bags, backpacks, duffle bags, gym bags, etc. There is a wide variety of bags for gifting. Choose a trendy tote, cosmetics pouch or toiletry bag for your female clients. You can also choose lunch bags, cooler bags or gym bags for young clients, or choose laptop bags as a useful and creative gift option.
With the latest trend of carrying water bottles to avoid single-use plastics, gifting water bottles is a wise choice. You can spread awareness about environment conservation and also promote your brand at the same time. You can choose branded water bottles, tumblers, mugs, water bags etc. We have a wide variety of drinkware from beverage holders and stack cups to thermos and wine accessories. Our specialist printers and graphic designers will print your brand name, logo or message in the best quality and personalize the gifts to suit your clients.
Stationary is the best and the most popular gifting choice for many businesses. Stationary is one item that everyone needs on a day-to-day basis. Gifting high-quality stationary with your brand name helps to improve the mindshare of your brand with the client. Not only the client but his employees will also use stationary and it helps to improve your brand awareness and recognition. You can choose from a wide variety of stationery articles across different cost ranges on score promotions. We also have attractive promotional offers on stationery items such as document holders, business card holders, sticky books, note pads etc.
Apart from these options, you can choose baskets for gifts that contain chocolates and other snack items, branded gifts decorative articles, apparel and accessories, picnic accessories, computer and laptop accessories, office supplies etc. depending upon your client choices, occasion and your budget.
Corporate gifting is a challenging task. You have to select gifts that are unique and useful to the client. The choice of gift is important as it signifies the relation between your company and the client. It is always advisable to stay away from generic gifts and opt for personalized gifts that make the client feel special. Choose client gifts that improve your brand recognition and recall value. Choose a reputed dealer for your gifting needs as the quality of the branded gifts is of utmost importance.