At Score, we pride ourselves in constantly staying up to date and educated on how we can best help your company enhance brand awareness and marketing efforts. At the DX3 tradeshow, Score had the privilege of listening to multiple speakers who are experts in the field of marketing, retail, and technological commerce. These industry leaders shared insight on how their companies achieve success and think outside of the box. We would like to share three key takeaways from this tradeshow that we believe can help your company #Score2Win.
- Know your brand and company values
Bringing it back to basics, the importance of knowing your brand and its’ values are key when trying to figure out the best way to market yourselves in this hyper-competitive society. Axel Schwan, Global CMO of Tim Hortons, stresses that understanding your brand values is the key to strong filtering for marketing execution. This will ensure you are building the right bridge to connect with your clients and consumers. When you embrace your company values, you are differentiating yourself and providing business value to your clients. Values are crucial to establishing a positive relationship with your target audience. Marketing these values and displaying with full transparency creates a culture of openness and information sharing that consumers appreciate.
- Focus on enhancing engagement
It is proven that engagement has the largest relationship to conversion. Creativity boosts engagement and contributes to 47% of advertising. Utilizing this knowledge, we recommend your company places a heavy focus on innovation and differentiating themselves in a unique way. The use of unique swag products to market your company will increase brand awareness, recognition, and engagement. Rob Scott, Marketing and Research VP of Contobox, states that, “creating higher engagement ads increase brand awareness significantly.” The four elements that were highlighted to make an engaging experience are: elevation, pride, insight, and connection. By focusing on these four elements when constructing your marketing tactics, you can assure higher engagement for your company and boost conversion rates.
- Emotional connection
Building an emotional connection with your audience is a notion that has now become a necessity. Connecting on an emotional level through your company’s marketing strategies creates customer loyalty and pride. Consumers want to support and identify with a brand that has positively impacted them. The key is understanding your target audience in order to effectively communicate in a way that speaks directly to them. This allows an emotional connection to be established and prompts engagement between the company and consumer relationship. Emotions play a huge role in decision making, so being inclusive is vital to a successful implementation strategy.
In the end, knowing your brand’s values, creating engaging ads, and focusing on building an emotional connection with your audience will strongly influence your company’s success. Score’s talented specialists work passionately with your company to help elevate your brand creatively and contribute to your success.