We all must agree to the fact that marketing changes the face and fate of a product. It is effective marketing that helps in the sales of any product created or manufactured by any company. It can just be powdered milk, or a company offering branded gifts, but the sales of this milk and gifts depend upon how the promotion takes place. Product promotion is also a type of marketing in which we make the maximum use of communication. We also use different mediums to bring about education and awareness of the product we want to sell. Promotions create interest and awareness of the brand or product, and the increased interest results in people buying that product more and more.
How do promotions help with sales?
Promotional plan if carefully laid down, helps a lot in the increased sales of the product. We aim to target the specific audience and make them buy our product. We achieve the aims of products in different ways. Since we want to create awareness, bring interest, and recruit the buyers from them, we might need more than one ways of promotion.
We can use traditional media for promotion. For example, newspapers, banners, and billboards can be used for promotion. One can also use social media, television, and other forms of digital media can be used to promote products and packages.
One unique form of brand promotion is personal marketing. A physical environment is created to do the promotions of the products. We can arrange concerts, game shows, festivals and travels to keep promoting the products we want to sell. Also, some brands prefer to bring about promotional events in the malls and departmental stores where the target audience’s attention is gained. This is a very interesting way of promotions, and the audience finds it more enjoyable too.
Promotional products and their ability to reach the maximum audience
Promotional products are little objects and products that are used for the sales of the actual product. For example, decorative baskets or gifts featuring brand logo. This basket might contain chocolates and drinks with the brand logo. This way of promotional merchandise is quite popular and has proved to be one of the most important and effective ways of brand promotion.
We simply add the logo or slogan of the brand and distribute these products with same brand logo. Sometimes, water bottles are used with the brand logo and distributed. People who get these bottles look at the brand whose promotions are going on, and interested individuals approach the brand for what they want. This ultimately proves to be in favor of the promotional brand in terms of sales. Some freebies are given, and this little investment turns out to be profitable for the brands.
History of promotional products
Let us open some pages of history and know-how did this promotional merchandise evolved into the shape we are looking at. You will be amazed to know that promotional products are as old as the 18th century. It was 1789 when some dedicatory buttons were used in the election campaign for George Washington. Later in the 19th century, some promotional rulers, wooden objects, and calendars were used for the same purpose.
If we talk about the founder of the promotional merchandise, Jasper Meek is the name that would come into mind. He was a printer by profession and worked in Ohio, United States. The first promotional object he introduced was the school bag and other school supplies on which the logo of the local shoe store was imprinted. Soon after, Henry Beach sold bags, card cases, fans, aprons, and clothes with imprinted logos, and they were used as promotional objects.
The first trade association was founded in 1904 by a dozen manufacturers of promotional objects. Since then, the industry is more organized and making advancements with every passing day. Today, PPAI or promotional products association international has more than ten thousand active members from around the world.
There are several distributors of promotional products these days which have plenty of ideas and products for the brands present in any corner of the world. The industry has flourished to a great extent, and now, the competition is quite tough. Every distributor has now a separate website for the display of range it has as promotional products. It sometimes gets hard to decide the best among them.
Facts and figures about promotional products
So far, we have learned that promotional merchandise is a huge industry in today’s time. But one must stop and think whether the promotional products give a boost to your business or not?? Well, for this, we have to open some statistic data to make the idea clear.
According to data, product marketing does engage several audiences and brings about more sales as a result. Digital marketing is considered to be most effective in any promotional campaign. According to the statistical data, almost 67% of the people using social media are almost always attracted to promotional campaigns.
But promotional merchandise is not less than the media marketing. It has also increased the sales of the products at an exponential level. Statistics is different in different countries.
Stats from the United States
For example, in the United States, almost 24 billion dollars is the total revenue from the mere promotional products up till 2017. This means that the industry is growing at a rate of 2.5 percent since 2012 in the United States. This has employed almost four lac individuals belonging to 26 thousand different types of promotional merchandise like T-shirts, notepads, pens, brochures, keychains, and writing instruments.
Stats from the United Kingdom
An estimated value of 850 pounds is reported from the promotional merchandise up till 2008. The value did decrease in the coming year owing to the recession. Most important promotional products were pens, umbrellas, mugs, leather items, and sorted out branded gift baskets and some of the personalized gifts.
Stats from other regions
Australia and New Zealand also showed good data in the field. 1340 million Australian dollars is the estimated worth of the merchandise. In New Zealand, it is 144 million NZ dollars. Printing and artwork in the form of decorative baskets for gifts is the most common form of promotional products.
How do we use promotional products?
If we want people to know more about our brand, we need to make a proper promotional plan for that. We have to make sure that the target audience is attracted and as they get to know the brand, they find themselves become loyal customers. But how this thing is achieved is really hard work.
- A promotional product supplier is one of the most important people that can help in an effective campaign. Manufacturers help a lot in the achievement of the purpose in a promotional event. They know effective methods to do that.
- Proper training of every member of the promotion campaign is another wise step that one can take.
- The exceptional way of branding is another way which can be complemented by the exclusive ideas of promotional products. This is by far the most effective way of increasing brand awareness.
Score Promotions, your ultimate solution for the promotional campaign
Like we said, today we can mark quite several promotional product manufacturers. But finding the best that suits our brand is a hard thing to do. Luckily, Score promotions cover all areas of the brand promotion taking your promotional campaign to the next level.
Score promotions have this unique feature of having the most sought after specialists in the field. These specialists and the rest of the staff members make sure that the best of the best is delivered to their clients. Since these clients are the brand owners, and the lot is on the stake, Score promotions never compromise on the quality of the promotional material they offer.
Accountability and integrity are one of the topmost priorities of the company, and this makes them among the most reliable promotional product suppliers across the region. Coming up with the new idea for every client is another great feature of Score promotions. After all, nobody wants their promotional product is copied. This if happens, puts a really bad impression of the promotional company as well as the brand suffers a lot in terms of reputation and sales.
Score promotions make sure that repetition does not become the source of disappointment for the clients. Besides, the company brings about the amazing quality of the promotional products, and the brand logo is imprinted, or embossed in a very creative way. Timely delivery, the authenticity of the products, and most affordable prices are some of the many amazing features of score promotions.
To summarize, any brand can blindly rely upon the creativity and professionalism of the score promotions if they want a top-notch and outclass promotion campaign for whatever product they want. You can find many objects as promotional products like pens, notebooks, umbrellas, imprinted USBs, magnates, chocolate bites, branded gifts, bracelets, glasses, caps, tote bags, and backpacks. You name it, and Score Promotions has it.